Designed By Us™

World renowned distinguished designer, Joanna Peña-Bickley, co-founded Designed By Us™ as a social benefit corporation and Peña Philanthropy Partners as a non-for-profit on mission to reimagine the eduation mechanisms and professional practices of experience design with a S.T.E.A.M.D. (Science, Technology, Engineering, Arts, Math and Design) curriculum at the nascent stages of a new industrial revolution. 

Against a backdrop of advanced technologies from the physical, digital and biological worlds that are combing to create inventions at a speed and scale unparalleled in human history, a new fusion of inclusive design leaders are emerging. In our multiconceptual, multicutural world, the experience design practices of recruiting, research, writing, creative, voice, sound, art, accessibility, producers, user experience, graphic, interaction, industrial, fashion, interior design, architecture, data and social science, design tech and virtual reality design are being transformed for an entirely new reality. To ensure that reality is inclusive of 100% of humanity, we are mission is to instruct, enlighten, incubate, celebrate, secure and impact the legacy of underrepresented talent and voices in all fields of Design & Creativity.

The Problem
At the nascent stages of an industrial revolution we are facing social, economic and ecological inequality and injustice. These problems exist because there are hierarchical, siloed, systemic barriers that disenfranchise underrepresented and under invested in communities from participating in the solutions that will shape the next 100 years of life on spaceship earth and in our cosmos. 

The Opportunity
Use this industrial revolution, a transformation and reinvention of business and society, as an opportunity to make the world work for 100% of humanity, in the shortest possible time, through spontaneous cooperation without economic, ecological offense or disadvantage of anyone.

The Wisdom
A Boston Consulting Group study found that companies with more diverse leadership teams have 19% higher revenues due to innovation. This finding is significant for governments, academia, industries and humanity where innovation is the key to sustainable growth. 22 similar studies demonstrate that diversity is not just a metric to be strived for; it is actually an integral part of a successful revenue-generating advancement.

Diverse perspectives foster innovation. Diverse teams perform better, and innovate faster. Diversity helps design market making leaders that improves culture and attracts better talent. Diversity in the business environment is about more than gender, race and ethnicity. It now includes humans with diverse religious and political beliefs, education, socioeconomic backgrounds, sexual orientations, cultures and disabilities.

Simply Put:  Diversity Raises The F*cking Bar  - Cindy Gallop

Today, people in underrepresented are blocked from equal economic participation. This is because many communities are hidden from history and the current public spotlight. If we are going to make the world work for 100% of humanity, in the shortest possible time, through spontaneous cooperation without economic, ecological offense or disadvantage of anyone, representation matters. To solve this problem Designed By Us will fund, enlighten, celebrate and secure the participation and legacy of underrepresented communities in all S.T.E.A.M.D. fields. Doing this will stand as accessible acts of inspiration that give people purpose and permission to make their dreams a reality.

Designed By Us will accomplish all of this with an open source, scalable operating model and four design principles that guide our initiatives: 

Discover The Dream
Inspire people to dream big and act with conviction to solve problems within the constraints of now. 
Build Superhuman Skills 
Develop and redevelop people's hard and soft skills with vocational and professional Science, Technology, Engineering, Arts, Mathematics and Design curriculum and training.
Illuminate Paths 
Clear, carve, document and share discrete paths to success through radical collaboration and open source innovation.
Sponsor Progress
Equally, advocate, back, underwrite growth with monetary and social sponsorship into positions of power to effect change we want to see.

Discover A Diverse Network of Designers

There are a number of ways we put a spotlight, engage and support underrepresented voices in the design community.
The following sites are a living directory of accomplished underrepresented voices in the design industry.

Discover Diversity In Design

Stayed tuned into intitiaives, programs, news, events, job notifications and network updates.

Fund The Future With Us

When you make a donation to the Peña Philanthropy Partners, you are supporting Designed By Us Design Corps initiatives across the globe. The Design Corps' intent is to educate & train designers to lead the fight against extreme poverty, pollution, disease and educational inequity with STEAMD (Science, Tech, Engineering, Math and Design) skills in their communities.

Get To Know Us
About Designed By Us
Meet Our Team
Board Of Advisors
The Design Corps
Studio Programs
Peña Philanthropy Partners
*Network Partnerships

Fund The Future With Us

Make a donation
*Design Scholarships
*Apprenticeship programs
+ Subscribe to DesignedBy

Design Corps Network
Join The Design Corps
*Designer's Code Of Ethics
*Distinguished Designer Program
*Design Apprentice Program
*Open Source Curriculum
*The Design Union

+ Blacks Who Design 
+ LatinXs Who Design
+ LGBTQ+ Who Design
+ Decolonizing Design
+ Design Justice
+ Critical Craft Forum

Organize With Us
*Build A Studio
*Volunteer In A Studio

*Start A Design Project
Fund A Studio Program
*Partner with us

Make Money With Us
Studio Store
*Community Capital Program
*Community Benefit Platform

*This site is in a beta period until August 2020. Grey text represents pages that are works in progress.
Please check back for updates in 2020. is a registered trademark of Substance Studios, Inc.

1 Share
Share via
Copy link
Powered by Social Snap