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The Rise of the Design Apprentice

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May 24, 2022
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4 min read

The Design Corps Takes Center Stage at Fortune's Brainstorm: Design

NEW YORK--(BUSINESS WIRE) -- Designed By Us, Inc. The Design Corps™ apprentice program was featured at Fortune’s Brainstorm Design as a case study in accelerating gender equity in the global workforce. Rachel Bickley, Musician & Sound Designer at DesignedByUs.org and Joanna Peña-Bickley, Chief Design Officer, Design Corps; Head of Research & Design, Alexa Devices at Amazon share how their apprentice programs are fueling a diverse pipeline of "new collar" leaders.

Design Corps™ apprenticeships aim to solve for the advancement of technology and the workers needed to propel business forward. The business landscape is changing so quickly that it’s becoming near impossible to predict what skills will be most useful in 10 years. The old model of learning something in college and carrying that skill set throughout one’s career no longer matches the changing demands of today’s labor market. 

Use this link to view the session.

Businesses are facing the steepest labor shortages in a generation with 11M open jobs in the US. This has led to the return and rise of Design Apprentice programs from the private to the public sector alike. This new reskilling and upskilling mechanism is creating more inclusive and equitable pathways to the global workforce by combining kinesthetic and action learning methods in product, service, fashion, sound and user experience design. This session explores how the great global reset is shaping a new generation of designers with STEAMD (science tech, arts, math and design) super powers as a global force for good.

New collar jobs take a more agile approach to education— teaching in-demand skills that can be applied to the technology of today. As a part of the Design Corps™ apprentices design products, services, software and produce entertainment and experiences that educate, incubate, invest-in and equip anyone who identifies as a woman or girl with the hands-on learning experiences they need to pursue 21st century global workforce opportunities.

The Design Corps™ apprentice program was featured at Fortune’s Brainstorm Design as a case study in accelerating gender equity in the global workforce. via @https://www.pinterest.com/jpenabickley/
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