STUDIO PROGRAM

100M Mask Mayday

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OPEN SOURCE DESIGN BRIEF

100M Mask Mayday

The intent of this design brief is to enlist all of humanity to collectively act.
If you want to contribute your talents or help the Design Corps collectively act Enlist in the Design Corps or contact us.

Background

Having reached a crisis point in the United States and around the world, hospitals, doctors, nurses, healthcare professionals and frontline organizations are facing shortages in mission-critical personal protective equiment (PPE) e.g. masks, face shields during the current Coronavirus (COVID-19) pandemic. 

As states, cities and towns lift shelter in place orders and begin to re-open against the advice of public health professionals, the number of COVID-19 cases continues to rise and PPE shortages remain across the globe and more acutely in under invested-in, poor and impoverished communities.

This Studio Program aims to protect all humans equally in order to decrease the number of human deaths from COVID-19.

Learn More About The Problem:

Intent

Protect 100Million people with well designed, certified personal protection equipment (PPE) that reduces the spread of Coronavirus, COVID-19 across the globe.

Objectives

  1. Create, register and distribute 100M Masks.
  2. Launch an online store enabling consumer and professional to purchase PPE.
  3. Using an on-demand, online ordering system, create an interface for procurement and health care professionals a place to request personal protection masks for their location.
  4. Ship and distribute 100M Masks to healthcare professionals in need of PPE
  5. Prevent healthcare heros from COVID-19
  6. Reduce the number of patients with and deaths from COVID-19

Activities

  1. Using this open-source mask design, a sewing machine and breathable materials produce a mask.
  2. Using this open-source mask design, a 3D Printer and PLA Filament produce a mask.
  3. Register your masks for distribution
  4. Ship registered masks to designated destinations
  5. Design a mask registry, distribution, and delivery application 
  6. Build an on-demand, web page or application for procurement and healthcare professionals to request masks and track their delivery.
  7. Build a webpage for mask makers and designers to share their mask-making tips, register, ship, and track masks
  8. Design a scalable logistics application for mask makers and designers to ship free of direct cost.

Goals & Outcomes

  1. Inform, encourage and enable 100M people to wear masks and social distance while in public.
  2. Deliver 100M units of personal protective equipment (e.g.masks, face shields) to essential professionals and under-invested communites e.g. Black, LatinX, Indigenous, LGBTQ+.
  3. Reduce the spread COVID-19 by 85% in under-invested communites. e.g. Black, LatinX, Indigenous, LGBTQ+
  4. Develop enduring, lateral, local supply chain networks that can deliver Personal Protective Equipment to 100M people. 

 

Deliverables & Impact

  • Product Design: 100 Million Certified Masks & Face shields
  • Platform Design: Secure PPE Marketplace
  • Marketing & Advertising: A campaign that persuades people to be a hero and wear a mask.

Make A Donation

All proceeds from donations ensures that mask making equipment, materials and technology platforms remain open-source, secure and private by design. Additionally, your donations secure compensation for design apprentices working on this studio program.

Sustainable Business Model Canvass

Problems
  1. Under invested communities do not have access or buying power to protect essential proffesionals and people in their communities from COVID19.
  2. The increased demand for PPE has exposed deficiencies in supply chains and logistics systems making timelines to healthcare companies and consumers over 100+ days. 
  3. Disposable PPE causes a 52% increase in refuse polution and millions of dollars in increased expenses to companies.
  4. Politically polarized Americans are divided over wearing face masks. In general, people do not like to be told what to do - if a person was told not to eat cake at a birthday party, they may seek to restore their freedom directly by doing the forbidden act. 
Solutions: Customer Goals
  1. Gorge, a construction professional can locate a mask that fits him and have it delivered in 24 hours or less.
  2. Marsha, a healthcare procurement professional can find sustainable (resuable) masks and shields for her practice that reduces PPE costs and have it delivered in 1 week or less. 
  3. Maria, an essential professional can request a PPE donation for her organization and have it delierved in 1 week or less.
  4.  Rachel, a mask maker sheltering at home can make masks, certify, post and sell her masks, shield and ear savers in a PPE marketplace in 30 mins or less. 
  5. Nikie, a design student, can set up a 3D print studio and print, sell and distribute masks, shields and ear savers to customers and donees in 1 week or less.
Key Metrics
  1. # of PPE units produced
  2. # of PPE units donated
  3. # of people protected
  4. Reduction of COVID-19 spread in Black, LatinX, Indigenous, LGBTQ+ and Homeless communities.
  5. Reduction of COVID-19 deaths in Black, LatinX, Indigenous, LGBTQ+ and Homeless communities.
Unique Value Propositions

Social Giving Made Simple: When anyone purchases 1 mask, we donate 2 units of PPE to essential professionals and front line orgranizations.

Human Types / Customer Segments
  1. Essential Professionals
  2. Service Professionals
  3. Aging Seniors
  4. Health conscious consumers
  5. DIY Makers
  6. Local Governments
Channels
  • Web & Mobile
  • Social Media
  • Alexa Devices
  • Pop-ups at communal spaces
Cost Structures
  1. Labor
  2. Materials 
  3. Operations
  4. Marketing
Revenue Streams
  1. Mask Sales
  2. Equipment & Material Donations
  3. Media Impressions Donations
  4. Cash Donations

 

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