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Project Li Design Brief

The intent of this public service design brief is to enlist all of humanity to collectively act.
If you want to contribute your talents or help the Design Corps to collectively act Enlist in the Design Corps or contact us.


In December 2019, Dr. Li Wenliang attempted to warn the world about COVID-19 (novel coronavirus). Since Dr. Li Wenliang’s death from COVID-19,  February 7, 2020, COVID-19 cases continue to increase with over 70k cases a day in the US, 200k cases a day globally. The United States, Brazil, India, South Africa and Russia lead the world in COVID-19 cases and continue to rise exponentially. As of July 20th 2020, there have been over 14.5 million global cases of COVID-19, resulting in over half a million deaths. 

14.5 million+ people around the world continue to be impacted by COVID-19 at an unprecedented scale; spread rates, intervention measures, medical care, and economic impact measures vary greatly. This variability has resulted in volatility and increases of spread, hospitalizations and deaths in minority and impoverished communities. LatinX persons are contracting COVID-19 at a rate 4 times higher than that of non-Hispanic white persons, while non-Hispanic black persons can contract COVID-19 at a rate 5 times higher than non-Hispanic white persons according to the CDC

The result is high uncertainty for most individuals about how to best make decisions to reduce their risk of contracting and spreading COVID-19, and to help steer those who have the virus to the best resources available. Current spread and hospitalizations in the U.S. have exponentially risen. Hospitalizations rates have more than doubled since the end of April 2020. As of July 22nd, 2020, the U.S. is the epicenter of the COVID-19, with 70k+ confirmed new cases a day.

Dr. Li Wenliang was actively trying to combat misinformation and warn the world about the reality of COVID-19. Contributing to the rise of spread, hospitalization and death are active disinformation media campaigns discouraging mask wearing, social dancing, early detection, and testing and precautions required to reduce the impact of COVID-19 among racial and ethnic minority populations. 

In an effort to inform the public, organizations such as the World Health Organization (WHO), the Center for Disease Control (CDC), and private industries have launched data repositories, APIs, and public service campaigns to inform and educate the public about the novel COVID-19.

Deliberate misinformation campaigns, disparate data sources, and inaccessible tools have kept current solutions from scaling to address the individual needs of under-served populations.

Learn More About the Problem


Design and develop a cross platform bot, named Li, that decreases the spread of misinformation about COVID-19 in an effort to increase early detection, masking, testing, social distancing, and treatments among racial and ethnic minority populations.


  1. Create a bot that is accessible to 100% of humanity by developing Li to answer questions and deliver information, advise and call to actions in multiple languages.
  2. Answer COVID-19 questions using location based data on spread, health care systems, testing and social impacts in objective and scientific facts, data and truths using language relevant and relatable to the general public.
  3. Scale the expertise and improve the accessibility of the CDC, WHO, John Hopkins, Mayo Clinic and community based scientists using open source data references.
  4. Increase COVID-19 related change management and long term safety measure compliance using subscriptions based texts/notifications to user’s phones
  5. Increase access to testing information (testing locations, what to expect, when to expect results, etc.) by providing an SMS option for information on the closest testing centers 
  6. Increase the number of people using sustainable personal protective equipment (PPE) e.g.Masks, Face shields and Goggles to decrease the number of infected populations
  7. Providing 1 Million at risk citizens with reliable, timely, and easy to access information of the spread and impact of the pandemic nationally and internationally. Project Li will result in the creation of a bot named Li, a tool that is accessible to 100% of humanity, that will help people navigate the new reality of COVD-19.

User Goals

  1. John, an independent senior, can plan a safe method of travel for a visit to his family across the country in real time.
  2. Doris, a flight assistant, can determine if her condition or symptoms are COVID-19 symptoms in 5 minutes or less.
  3. Oscar, a farm worker, can get advice on how to protect the essential professionals working with food in 10 minutes or less.
  4. Gabrielle, a school teacher with diabetes, can get help lowering her risk of getting COVID-19 in 5 mins or less.
  5. Danny, a bodega owner, can browse and select CDC/WHO compliant sustainable PPE (e.g. Masks, Face Shields, Gloves and Goggles) in 5 minutes or less.
  6. Sophie, a working mom of two kids, can find up-to-date information on her governor’s stay-at-home order, which will inform her of school, business, and religious service re-openings. 
  7. Marco, a janitor, can find a location to get a COVID19 Test in 5 mins or less.
  8. Margaret, a local legislator, can assess the reopening strategy and policy in less than 5 mins.
  9. Cameron, a furloughed server at a restaurant, can find accurate information on how to receive  financial aid.
  10. Luke, who has recovered from COVID-19, can find information on where to get an antibody test in less than 10 minutes.

Design Activities

  1. Design and Develop a platform named in honor of Dr Li that helps the user navigate their way around this pandemic and future disasters by design.
    1. Design and develop a credible risk measurement system that alerts people to location based COVID-19.
  2. Using Alexa Skills Kit to build a Li bot skill accessible to more than 100 million Alexa-enabled devices.
  3. Develop a triage widget to Li, where users can answer questions about their potential risk of contracting COVID-19, and give them an assessment based on their answers.
  4. Design and develop a web page that demonstrates the Li's capabilities data sources and FAQs.
  5. Expand the bot to social media messaging services.

Design Deliverables

  1. A cross platform bot, named Li accessible via SMS, Webpage, Facebook messenger, Twitter, Alexa Devices and Phone.
  2.  Consumer facing Web page featuring Li, The COVID-19 Bot.
  3. Project Li design system
  4. Project Li open source APIs and Documentation
  5. Project Li news APIs
  6. A marketing media campaign that targets at risk populations and ecourages usages.

Measurable Outcomes

  1. Reduce the spread of COVID-19 amoung 7.8 billion people
  2. Educate 5.2 billion people about the spread and impact of the COVID-19 pandemic.
  3. Help 5.2 billion mobile phone users find reliable information on testing sites, what to expect when getting tested, and when to expect testing results.
    Increase the accessibility and  usage of reusable, sustainable PPE among minority communities.
  4. Help 500 million people avoid contracting COVID-19, by scaling their access to objective scientific information that will inform decisions.
  5. Reduce cognitive load by 50% for people who are seeking COVID-19 advise.

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